You Better Get Shopping Now For One Of This Year’s Hottest Toys

Honey, we’ve shrunk the groceries!

Zuru

2020 was both the longest, and fastest year, am I right? It’s hard to think the holiday season is just around the corner. We did a little chatting around the block and we are here to give you the scoop on this year’s most wished toy: 5 Surprise Mini Brands by ZURU.

The toy itself is exactly how it sounds, an unboxing toy that contains 5 miniature replicas of common household and grocery products. We’re talking miniaturized Vaseline, Bagel Bites, Dove Shampoo - just to name a few. And by a few, we mean a few — there are over 120 iconic brands found in Mini Brand’s Series 2, which hit shelves this past September.

ZURU

The Series 2 includes new brands from Kraft Heinz favorites, like Velveeta Cheese, Miracle Whip whipped cream, and Jet-Puffed Marshmallows.

If you’re thinking to yourself, where have I seen this before? You might be thinking of TikTok, which contributed immensely to the frenzy on Mini Brands, with Mini Brands hitting an average of 20-25 million weekly views. Mini Brands has had over 900 million organic views since launch, inspiring it’s own craze particularly amongst 13-21 year olds.

Of course, you can’t have mini groceries without the mini grocery store. ZURU has since launched the 5 Surprise Mini Brands Mini Mart, which comes complete with shelves, freezer section, shopping cart, cashier stand, and of course, four mystery mini’s.

ZURU

Mini Brands Series 2 will be joined shortly with a new expansion line of Toy Mini Brands, a collection of realistic mini replicas of classic and contemporary toy brands from Crayola to Rubik’s Cube.

The team at Distld got a sneak peek of Mini Brands Series 2 and Toy Mini Brands and guys, our team is aged 25+ and the Mini Brands chase is real.

Series 2 comes on the heels of 5 Surprise Mini Brands Series 1, which already sold out once this year with another sales peak this past Spring.

Sales of Series 2, hit over 530% in just a few months. and are expected to only become more scarce as the holidays sneak up on us. Within the first week of launch, Series 2 was more than 97% sold out with Amazon having a complete sell out in 2 days. The good news, more is coming soon. Hop to it because the novelty thought of gifting your child with a French Yellow Mustard or a Shake and Bake this holiday season, it’s too good to miss.